I worked on the digital side of Sky’s Best Ever Black Friday campaign, designing a wide range of assets to support the advertising campaign across social and digital channels. Collaborating closely with the advertising team, I ensured creative aligned with the broader campaign strategy, and worked with the dot.com team to make sure designs flowed seamlessly from digital ads to the website. I also provided feedback to fellow digital designers to maintain consistency and quality across all deliverables, creating a Figma library to streamline this process. My work helped bring a bold, cohesive digital experience to life, contributing to Sky’s goal of delivering its most engaging and high-impact Black Friday yet.
